Sora
Brand identity
Art direction
Digital design
OVERVIEW
Sora came to us with a strong product and an opportunity to build a more distinctive brand around it. The existing identity felt too restrained and struggled to create meaningful recognition. We developed a visual system with more personality while keeping it flexible enough to evolve.
INDUSTRY
Consumer
YEAR
2026
APPROACH
We explored a more expressive direction that could make the brand recognizable without overwhelming the product.
Developed a new visual language
Explored typography and art direction
Created a flexible identity system
SOLUTION
A distinctive identity designed to create a stronger and more memorable presence across digital and physical touchpoints.
New visual identity
Art direction system
Digital brand applications
REAL NUMBERS
+63%
Increase in brand engagement across launch channels.
+47%
Growth in interactions with branded content.
3.1×
Increase in social reach following the identity launch.