Morrow
Brand strategy
Digital experience
Creative direction
OVERVIEW
Morrow was preparing to launch into a competitive category with a clear ambition to feel different from the beginning. The challenge was creating a recognizable identity without falling into familiar category conventions. We developed a complete creative direction that gave the brand a distinct voice and visual presence.
INDUSTRY
Consumer
YEAR
2026
APPROACH
We built the creative direction from the ground up around a distinctive idea and a clear audience perspective.
Defined positioning and messaging
Developed the core visual identity
Created the launch direction
SOLUTION
A complete brand world designed to create recognition and consistency across every launch touchpoint.
Brand identity system
Digital experience
Launch campaign assets
REAL NUMBERS
+72%
Increase in engagement during the launch period.
+44%
Growth in conversion following the new digital experience.
2.8×
Increase in audience growth during the first campaign.