Forma
Visual identity
Creative direction
Website design
OVERVIEW
Forma had outgrown its original identity and needed a visual system that could better represent the quality of its work. The brand had strong foundations but lacked consistency across its different touchpoints. We refined the existing character and built a more cohesive system around it.
INDUSTRY
Architecture & interiors
YEAR
2024
APPROACH
We kept what was working and rebuilt the system around a stronger visual hierarchy.
Audited the existing identity
Refined typography and visual language
Established a consistent art direction
SOLUTION
A refined identity and digital experience that gave Forma a more confident and recognizable presence.
Updated visual identity
New website direction
Expanded brand applications
REAL NUMBERS
+39%
Increase in qualified project enquiries.
+67%
Growth in engagement with portfolio content.
−29%
Reduction in website bounce rate.