Aster House
Brand strategy
Visual identity
Website design
OVERVIEW
Aster House is a modern lifestyle brand looking to establish a stronger presence as it entered a new phase of growth. The existing identity felt fragmented and lacked the clarity needed to communicate its personality. We created a more focused brand and digital experience designed to feel confident, considered, and distinctive.
INDUSTRY
Lifestyle
YEAR
2026
APPROACH
We simplified the brand and focused the creative direction around a clearer point of view.
Refined positioning and messaging
Established a cohesive visual direction
Defined a more focused digital experience
SOLUTION
A flexible identity system and digital presence that brought greater consistency and character to the brand.
Refined visual identity
Responsive website experience
Flexible brand guidelines
REAL NUMBERS
+42%
Increase in overall brand engagement following launch.
+31%
Growth in qualified enquiries through the new website.
2.4×
Increase in audience reach across key digital channels.